Technology is constantly changing. As a result, how we do business, or can do business, continually changes. Are you utilizing technology to enable your company to reach more customers? Have you implemented systems that enable more efficient and effective operations? Do your systems improve the quality of service and information that you provide to your customers and business partners? Do your systems increase your business risk, or help you manage it?
Ecommerce, enterprise application solutions and "social" networking, can be key to the success of your company. If technology is critical in achieving business success, technology needs to be an integral part of your company or organizations strategy. Not a separate IT effort, but a joint effort of business and technology leaders driving to a cohesive business strategy, linking the benefits of technology to business success, evaluating and mitigating risk to an acceptable level, and developing careful plans to maximize your return on investment.
Yet technology costs, and the costs can be high. Therefore technological direction needs to be carefully evaluated and managed to determine and control the costs, benefits, and risks to your company.